About William Powell

After nearly four decades in press boxes and press rooms, I still believe that good sports writing matters. Not hot takes or clickbait, just proper journalism. The kind that puts you in the ground, explains why a match unfolded the way it did, and treats readers as the knowledgeable fans they are - that's why I have established CUVA Sports.

My career has taken me from non-league grounds on wet Tuesday evenings to World Cup finals and Ashes series. Along the way, I've been honoured with Life Membership of the Football Writers' Association - a recognition I'm deeply proud of - and am also a Full Member and Archivist of the Cricket Media Club formerly the Cricket Writers' Club since 1989. Member of BSJA, AIPS, BAJ.

What I Cover

• Premier League - title races, relegation battles, and everything in between
• Championship - the most compelling division in English football
• League 1 and 2 - the most compelling divisions in English football
• Champions League / Europa League / Europa Conference League - European nights under the lights
• Internationals - covered England, Wales, Northern Ireland, Scotland and the Republic of Ireland
• English & International Cricket - Test matches, the County Championship, One Day matches, T20 matches and England's campaigns abroad

Latest

My most recent piece: Luton Town 3-1 Stockport County: Hatters Lift Vertu Trophy in El-Hattico Final at Wembley - published 13 April 2026.

Why CUVA Sports?

After years writing for other publications, CUVA Sports gives me the freedom to cover the stories I care about, in my own voice, without editorial interference. Every article is written by me and my colleagues, no aggregation, no AI-generated content, no filler. Just honest sports journalism shaped by decades of experience.

Get in Touch

I welcome press enquiries, interview requests, and collaboration opportunities. Visit the contact page to reach out.